As a fitness center franchisee, you're going to want to recruit new members constantly. These are some tips for getting more members on board at your establishment:
Offer Competitive Rates
The entire world is going through difficult times right now. Therefore, customers need to sign up with fitness centers that are sensitive to the budget-friendly nature of many people. You can do your part by offering competitive rates to people who want to sign up for your gym. What you'll need to do is make your prices cheap enough for people to afford, but not so cheap that you struggle to survive as a business. Do some market research to see what your competitors offer their employees and then try to undercut that amount a little bit. For example, you may want to offer a $30 a month membership if you find that the average cost of a gym membership is $40 in your area.
Pitch the Idea of Referrals
Giving your current customers an incentive to bring more people to your establishment is another great way to garner more members. For example, you can offer your current members money for mentioning your establishment to their friends and family members. You could give them $25 if those other people end up signing up with your gym. Of course, you could choose to offer those individuals more money if you like. That's just a rough idea of what you could do for your current customers to boost your membership count.
Create Motivational Videos
Motivational videos are an excellent idea for getting more people hyped up to join your gym. You could hire a professional company to create a new motivational video for you, or you could share another person's motivational video. That type of video could really get people excited about participating in a brand new fitness journey. Motivational videos can be highly successful. Actor Shia Labeouf made a motivational video some years ago that went viral unexpectedly. The point he drove home was that people should "just do it" when they have ideas about making positive life changes.
Offer Something Other Fitness Centers Don't
Another way to get more people to sign up at your fitness center is to offer something that other establishments in your area don't offer. Again, you would have to perform thorough market research to find out what that item might be. Maybe you want to offer coffee and refreshments to your visitors. Perhaps you want to put massage chairs in your gym that other gyms do not offer. Your idea could be to put a smoothie shop in your location. All those ideas are good ones, and you will be able to bring more workers into your fold if you offer something unique like that.
Use the tips mentioned above to get more people to sign up with your amazing fitness center. You will discover even more interesting ways to recruit people once you try some of the aforementioned methods. You will see your customer base grow significantly if you take those steps.